Technical Insights

Real stories from building Arabic voice tech.

We Lost 60% of Users Between Cart and Checkout

A delivery app hemorrhaged users in their order flow. 11 steps from browse to checkout. 60% abandone...

We Built Voice for Millennials. 67% of Users Were Over 50.

We designed voice commands for young, tech-savvy users who hate typing. Three months later, our core...

Your Users Don't Want to Type. Stop Making Them.

68% of MENA mobile users prefer voice to typing in Arabic. Yet most apps ignore this. When voice mak...