Technical Insights
Real stories from building Arabic voice tech.
We Lost 60% of Users Between Cart and Checkout
A delivery app hemorrhaged users in their order flow. 11 steps from browse to checkout. 60% abandone...
We Built Voice for Millennials. 67% of Users Were Over 50.
We designed voice commands for young, tech-savvy users who hate typing. Three months later, our core...
Your Users Don't Want to Type. Stop Making Them.
68% of MENA mobile users prefer voice to typing in Arabic. Yet most apps ignore this. When voice mak...
The Hidden Conversion Tax: How Arabic Keyboard Friction Costs MENA Apps 30-40% in Checkout Completion
Arabic typing is 4x slower than English, costing MENA mobile apps 30-40% in checkout completion rate...
Voice-to-Actions vs Transcription: Why Architecture Determines Mobile Payment Conversion
Voice-to-actions executes commands directly while transcription converts speech to text. This archit...
When Voice Actually Works in Mobile Apps (And When It Doesn't)
Data-driven framework for product managers: which mobile app flows benefit from voice (payments, ord...
Voice Interfaces Aren't Speed Tools. They're Accessibility Solutions.
Voice interfaces aren't just speed tools - they're accessibility solutions. Data shows older MENA us...
Why Voice Interfaces Reduce Cognitive Load for 55+ Users
Why voice interfaces reduce cognitive load for 55+ users: The psychology behind higher completion ra...